In order to achieve medical accuracy by respecting differences in body morphologies, L.I.F.E. has two gender specific brands: X10X and X10Y. “XX” represent the female chromosomes while “XY” represent the male chromosomes. The binary numbers 1 and 0 represent our technology’s purpose of digitalizing analog life.
Gianluigi Longinotti-Buitoni
CEO and founder

Love. Inspire. Free. Entertain.

L.I.F.E Italia S.r.l. is a research-intensive start-up, created as the Italian branch of the Luxembourg company L.I.F.E Corporation S.A. Founded by Gianluigi Longinotti-Buitoni in 2012, L.I.F.E. was first established in New York and later developed its design in Milan, Italy, and its data-security system in Sierre, Switzerland while maintaining accounting services in Luxembourg. 

For everything we design, prototype and create, there is scientific research behind it. It’s what helps us understand the relevance and accuracy of what we can do. It’s not marketing, it’s science.